How PR Can Take On The Negative Views Of Horse Carriages

Recently there have been several incidents that brought horse-drawn carriages into the media. Most recently in Charleston, a woman dressed up in an inflatable t-rex costume and deliberately tried to “spook” the horses, hoping to draw attention to the negative outcome she expected would occur. It would seem that she stuck around and growled at…

Social Media & SEO

I recently read an article on Social Media Today titled How Does Social Media Impact Your SEO Efforts?  In the online marketing realm, it feels like the answer to this question is constantly changing. Google continuously updates their algorithm. I’m not sure they even know how they rank sites now (just kidding, Google!). When I first…

How Do You Market Yourself When Your Business Is Just You?

Well, I’m writing this post today from some personal experience… How Do You Market Yourself When Your Business Is Just You? It sounds easy. Who better to market yourself other than you? Sometimes though, it can actually be pretty difficult. Being thoughtful and careful is the key. You don’t want to come off as arrogant rather than…

2017 Social Media Trends

I recently read this article -> The Top Social Media Trends for 2017 – The Influencers’ View – and was amazed at the future trends some of the top social media pros see coming this year. Pretty much what I’ve gotten from this is we as social media marketers are losing more control this year. Algorithms and…